CHATTANOOGA, Tenn. & EVANSVILLE, Ind. (OCTOBER 2020)-- The Double Cola Company and Working Distributors are pleased to announce they have signed a distribution agreement for the SKI Citrus Soda distribution rights in Evansville, Indiana and the surrounding counties. This partnership combines the popularity of The Double Cola Company’s SKI Citrus Soda in the Evansville market and Working Distributors’ deep roots in the Evansville community.
Created in 1956, SKI made its debut in Evansville decades ago and is now fondly known as “Westside Water” to many in the community. Since its introduction, the brand has grown to become a community staple and source of pride for many locals.
On Monday, Working Distributors assumed the distribution rights for SKI from long-time distributor RC Evansville and will begin distribution in October. “We are excited about the opportunity to distribute SKI,” said Joe Working, President of Working Distributors. “Just like SKI, Working Distributors has a rich history here in Evansville, and we look forward to seeing how we can grow together in the future.” Gina Dhanani, COO and CMO for Double Cola, said, “We couldn’t be more pleased to partner with Working Distributors to grow SKI in Evansville. Working’s stellar reputation, community involvement, and market penetration, as well as its 55-year history in Evansville, are very impressive.”
SKI will continue to be produced in Evansville.